Home » How to Prepare Your Beauty Business for Black Friday 2023?
Black Friday

How to Prepare Your Beauty Business for Black Friday 2023?

Black Friday is one of the biggest shopping events of the year, and it can be a great opportunity for beauty businesses in the UK to boost their sales and visibility. According to a report by Finder, UK consumers spent £5.6 billion on Black Friday in 2020, and 35% of them bought beauty products. That’s a huge market potential for beauty start-ups to tap into.

But how can you prepare your beauty business for Black Friday 2023 and stand out from the competition? In this article, JustServ will share some tips that will help you plan, optimise, promote, and collaborate for Black Friday success. Let’s get started!

Tip 1: Plan your offers and discounts in advance

One of the most important aspects of Black Friday is to offer attractive deals and discounts to your customers. This can help you increase your conversions, revenue, and customer loyalty. However, you need to plan your offers and discounts in advance rather than doing it at the last minute. This is why:

  • Avoid stress and confusion, and ensure that you have enough stock, staff, and resources to handle the increased demand.
  • Align your offers and discounts with your budget and goals, and avoid losing money or compromising your brand value.
  • Create a sense of urgency and exclusivity for your customers, and encourage them to act fast and buy more.

Plan your offers and discounts in advance

So, what kind of offers and discounts can you offer for your beauty products or services?

  • Bundles: You may combine related items or services and sell them at a lesser price than if you bought them separately. You could sell a skincare package that contains a cleanser, toner, moisturiser, and mask.
  • Free samples: You may provide free samples of your products or services with each purchase or transaction. In this way, you can introduce new products or services to your clients, as well as increase their happiness and loyalty. People love free items.
  • Gift cards: Don’t forget to send your customers gift cards that can be redeemed for future items or services. This can help you make more income in the beginning while also encouraging repeat purchases.
  • Loyalty points: Loyalty points can be acquired and redeemed for prizes or discounts. This strategy not only helps you retain your existing customers but also increases their lifetime value.

You can offer various sale campaigns for your beauty products or services

To create and manage your offers and discounts, you can use some tools or platforms that are designed for e-commerce or online businesses. For example, you can use Shopify, WooCommerce, or Mailchimp to set up your online store, create coupons or vouchers, send email campaigns, etc.

Tip 2: Optimise your website and online store

Another important aspect of Black Friday is to optimise your website and online store for the best performance and user experience. On Black Friday, store websites often experience a sudden increase in traffic. This can lead to reduced loading speed for the website as well as a bad shopping experience.

Optimise your website and online store

Website optimisation and preparation can help you improve your loading speed, conversion rate, SEO ranking, etc. Here are some optimisation techniques that you can apply to your website and online store:

  • Use a responsive design: Designs that adjust to different screen sizes and devices, such as desktops, laptops, tablets, and smartphones. This can help you provide a consistent and seamless experience for your customers across different platforms. A responsive design can also improve your search engine optimisation (SEO)  and reduce your bounce rate.
  • Add clear call-to-action buttons: Buttons prompt your customers to take a specific action, such as “Buy Now”, “Add to Cart”, “Sign Up”, etc. This button can guide your customers through the buying process and increase your conversions. A clear call-to-action button should have a contrasting colour, a large size, and compelling text.

    Black Friday

    Add clear call-to-action buttons

  • Display customer reviews and testimonials: Feedback from your previous or existing customers that showcases their satisfaction or experience with your products or services. High-rated reviews will build trust and credibility with your potential customers and influence their buying decisions. Customer reviews and testimonials should be authentic, relevant, and updated.
  • Create landing pages for specific offers or products: focusing on one message or value proposition will help you effectively increase the conversion rate. A sufficient landing page should have a catchy headline, a clear value proposition, and a strong call to action.

Tip 3: Create engaging content and marketing campaigns

Making compelling content and marketing campaigns that will draw in new customers, keep existing ones, raise brand awareness, build buzz and word-of-mouth, etc. is another crucial Black Friday strategy. You can generate the following types of content and marketing initiatives for Black Friday:

  • Blog posts: Blog posts provide valuable information or insights about your products or services, industry trends, customer stories, etc. Customers like to be equipped with sufficient information before making a buying decision. A blog is also a great way to educate your customers, showcase your expertise, and drive organic traffic to your website.

    Black Friday

    Blog posts provide valuable information or insights about your products or services

  • Social media posts: You should regularly update your product status on your social media platforms, such as Facebook, Instagram, Twitter, etc. Social media is a quick and responsive way to keep your customers up-to-date. This can also help you interact with your customers, showcase your personality, and increase your reach and engagement.
  • Videos: Visual videos are much more likely to catch your customers’ attention and emotions and convey your message or story in a powerful way. This is the fastest and most effective way to demonstrate your products or services, showcase your brand values, and increase your views and shares.

    Black Friday

    Visual videos are much more likely to catch your customers’ attention

  • Newsletters: To create a sense of personalisation, you should also send newsletters. Those emails can provide your customers with regular updates or news about your products or services, offers or discounts, tips or advice, etc. Always staying in touch with your customers is a way to build loyalty and trust and increase your open and click rates.
  • Contests: Online competitions always create fun or excitement and reward customers with prizes or incentives. Utilise this power to generate user-generated content, increase your social proof, and grow your email list.

Tip 4: Collaborate with other beauty businesses or influencers

Last but not least, cooperate with other resources. You live in a world where everything is interconnected. Black Friday, besides the opportunity to dramatically increase revenue, is also an opportunity to expand your reach, audience, network, credibility, brand visibility etc.

Black Friday

Collaborate with other beauty businesses or influencers

Here is how:

  • Cross-promotions: Cross-promotions are mutual promotions that you do with another business or influencer, such as sharing each other’s posts, products, or offers on your platforms. This can help you expose your brand to a new audience and increase your traffic and sales.
  • Giveaways: Organise giveaways or online contests that you do with another business or influencer. Offer a prize or incentive to the participants who enter by following certain rules or actions.
  • Referrals: You can offer a commission or incentive to the referrer who brings a new customer to your business during the Black Friday event. The referral program is effective in increasing your word-of-mouth and acquiring new customers at a lower cost.
  • Guest posts: Guest posts are blog posts that you write for another business or influencer’s website, where you provide valuable information or insights to their audience and link back to your website.
Black Friday

Implement this strategy as early and as often as possible

Social media channels will be the most effective tool to apply this tactic. Facebook, Instagram, Twitter, YouTube, TikTok, whatever you have in mind. Implement this strategy as early and as often as possible. Even if you start with a lower position than other businesses in the market, show them your potential with an invitation to collaborate.

Conclusion

Black Friday is a golden opportunity for beauty businesses in the UK to boost their sales and visibility. However, it requires careful planning and preparation to make the most of it. By following these tips, you can ensure that your beauty business is ready for Black Friday 2023 and beyond.

Don’t know how to start with such a long to-do list? Look up the step-by-step guide in our blog today. If you find this helpful, don’t forget to subscribe to our blog and receive our newsletter. Fresh content every week!

Leave a Reply