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Bridal Marketing Tips for Your Salon Business

Bridal Marketing Tips for Your Salon Business

It’s hardly a secret that the wedding industry now generates an estimated £10 billion per year for the UK economy. This is strong evidence proving that bridals are one of your salon’s targeted customers.

If you’re looking for some strategies to get bridal parties on board, don’t look further because this article is for you. In this article, we’ll be providing you with some bridal marketing tips that you shouldn’t miss!

Without further ado, let’s get into it!

Take Part in Local & International Bridal Shows

Numerous soon-to-be-wed couples choose to visit bridal fairs to have a look at formal clothes and accessories for their weddings. Therefore, this gives your salon a chance to introduce and promote your service. Moreover, attending these events also helps you to catch up with the latest fashion trends, bridal makeup, thus improving the quality of your services.

Take part in local and international bridal shows

Take part in local and international bridal shows

Organizers recommend setting up a stall and showing off the skills of your salon. It would be best to have a model or a willing staff member and some hair tools. Directly demonstrating your products and skills will effectively help you earn the trust of your customers.

Employ Smarter Marketing (with Pinterest)

Instagram, Facebook, and Snapchat are great social platforms that allow you to boost your service visibility in front of millions of users around the world.

However, Pinterest comes as the most preferred social platform for your salons to do bridal marketing thanks to its focus on photo display and advertisement. 

Employ smart marketing with Pinterest

Employ smart marketing with Pinterest

In addition, over 40 million people plan their weddings through this social platform each year, so pin away! You can upload pictures of your clients, then use key hashtags, such as ‘bridal hair’ and ‘wedding planning’, to highlight your business. ​

Collaborate with Other Businesses

One bridal marketing tip that you shouldn’t ignore is building a network with other local businesses, that are also operating in the bridal industry. They can be florists, caterers, dress boutiques, and the like.

According to an old saying, planning a wedding takes a village. By getting on well with these businesses, you can share valuable pieces of information related to bridal marketing with others. 

Collaborate with other business to expand the networks

Collaborate with other businesses to expand the networks

Second, they can refer their clients to your salon if they don’t offer that service. This significantly contributes to your customer base indeed.

Promote Pre-wedding Discounts

Everyone loves discounts, and so do your bridal customers. To encourage a couple to book your service, it’s of great importance to offer some promotions before and during the peak season of wedding parties. 

Below are some tips for you to promote pre-wedding discounts:

  • Design eye-catching promotion posts.
  • Share it on your website and social media accounts like Facebook, Instagram, Pinterest,… with engaging captions and related hashtags such as #weddings, #brides #grooms,…
  • Consider running Google and Social Ads to target more potential brides and grooms.
  • Print a poster and hang it outside your salon.

Soon-to-be brides and every day, hair and beauty customers search for treatments online using JustServ. Create discounts with smart pricing, attract a huge new customer base online, and manage your salon business more effectively with our salon software.

Last but not least, you must make her feel extremely special since it is the most important day of her life and she has chosen you. A VIP area or some attractive screens to provide her solitude and a sense of exclusivity are great. Give her and her group additional room. Give her a goody bag filled to the brim with little presents for her honeymoon hair and beauty, offer her a glass of champagne, consider the salon music selection, and so on.

Good service speaks for its own!

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